Tag Archives: branding

Social Media is a tool. How we use it defines us.

16 Aug

“Discovering my personal brand”

This week’s task for SCM501 is about having a personal [online] brand.

I’ll try to address the following items but I can’t guarantee I’ll succeed in explaining it all in one blog post! After all, having a personal brand, online or offline,  is a life-long process, takes maturity and experience, and I don’t think it’s really possible to say “This is my mantra” but we’re more likely to hear “Ah, that must be his/her mantra”. In other words, it has to be earned.

  • explain  what your ‘mantra’ is,
  • how you decided on it
  • what else you need to do to be comfortable with your ‘brand’ and
  • how you might use your blog to start taking control of it.

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